How Does Google Inverted Index Work?

Google Indicator is a website that displays how many times a certain keyword appears on a web page. The more times the keyword appears, the higher up on the “Google” ladder the page will be displayed. The main website feature is a search bar above the header of every page. Every so often (usually once or twice per month), a new page will be displayed with the exact same search bar. Visitors to your site will have to click on the link in order to access the search page.

Google Index is used for two primary functions: optimizing a web site and sending visitors to a specific page. The first goal covers all of the basics: providing useful, relevant content, etc. The second goal is a little more involved. The purpose of the Google Indicator is to tell you where your site ranks among the various search engines. This information can prove invaluable in finding new ways to advertise.

To keep from getting confused by all of the numbers and letters, I’m going to refer to this system as google inverted index Inverted Index. Many people will use the term “backlinking” when referring to this concept. The only difference between Google’s Inverted Index and “back linking” is how it’s calculated:

Google’s Inverted Index works off of two different metrics. The first is called PageRank. This metric measures the number of links found on a webpage. The second, called Onsite Score, calculates the overall value of that page’s link juice.

By calculating these two values, Google is able to give you an idea of what percentage of your site’s traffic is coming from search engine traffic. This percentage is known as the SEO Score. Google’s Inverted Index looks at both factors and then gives its highest value to the higher value of the number of inbound links found on each page. Essentially, this means that a site that has a lot of inbound links will receive a high SEO Score.

Google recommends using the Inverted Index on any page that has a large amount of backlinks from another website. A site that receives a high SEO Score will appear much more prominently during a search engine query. Although Google states that the order doesn’t matter, I feel that it definitely does affect my rankings. Sites with little to no backlinks have a better chance of appearing lower during a query. I’ve been using this new tactic for a few weeks and I can’t tell a difference in my SERPs.

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